The world’s leading brands are renowned for delivering engaging and emotionally charged digital experiences but most brands fail miserably when they ‘go digital’. Why? They blindly rush to use Facebook, Twitter, email or other digital tools without considering how they can be used to express their brand cohesively. The result is a fragmented digital brand strategy, confused customers and ultimately disappointing financial performance.
This highly interactive two-day Brand Strategy Masterclass uses “The Digital Brand Strategy CanvasTM” so participants do not make the same mistake. The Canvas is a robust and practical management tool that takes participants, step by step, through the process of defining their brand in detail before they learn how to express it digitally. The Canvas output then feeds directly into a digital brand strategy document so delegates have tangible and immediate actions they can start to implement the next day.
The trainer is an online coach who specializes in the corporate leadership and social media arena. A certified Content Marketing Professional (with Copyblogger Media LLB), and a Professional Coach (endorsed by the International Coaching Federation), she holds a Bachelor of Commerce (Major in MIS) from McGill University, Canada and a Masters in Education from Sheffield University, UK.
This is event is in Dubai, UAE on the 28th – 29th October 2015.
For more details on the above, please fill in the registration form. You will also receive a link to download the full agenda.